The second largest ridesharing giant in the United States is
expanding its territory in Maryland that will offer the riders with high end
cars.
Lyft arrived in a new
style
The ridesharing company launched its new stylish high end
carriers last year, so the riders can see many number of posh cars like the
Mercedes, Audi and BMW with pink mustaches. The car sharing company has hired
high rated drivers to access the luxury vehicles like the SUVs and sedans also
the drivers driving the Lyft Premier Cars to earn more than the other drivers.
In general, the company encourages its drivers to build a
friendly relationship with the riders by offering them water bottles and gums
and mobile phone charger, but the drivers do not offer the additional service
in the Lyft Premier. However has the leather seats and additional leg room are
offered in the luxurious cars. The company has partnered with the tech company
Apple to transport their employees and also the company has included many
features for all the enterprise riders. This new premium service of the
ridesharing company will target the corporate travel that has been increasing
over the past few years.
The cost of the Lyft Premier Ride was twice the amount of
the traditional Lyft service and was first available only in some of the major
cities like New York City, San Francisco, and Los Angeles. And the service was
soon increased in other cities.
Exploring the Maryland
city
The car sharing company that has its operation only in the
United States is the only rival in that country for the ridesharing giant-Uber
that has global ridesharing service. To compete with the global company, Lyft
has taken strategic plans and projects to retain its traditional users and at the
same time is try to impress new riders to join the company. As a part of its
strategic mission, the car sharing company launched a rental program in
Baltimore in June 2016 called the Expressive Drive.
The ridesharing company partnered with the leading automaker
General Motors in launching the new rental car program that will enable the
Lyft drivers to rent cars from the General Motors for different rates. The
rates of the rental cars mostly depend on the type of vehicle and the city. The
Lyft drivers can use the rental cars as their own vehicle to pick up and drop
off the Lyft passengers in the destination location. The key principle of the
rental car project is that it includes the maintenance and insurance of the
vehicle.
Before Baltimore, the first Express Drove rental program was
launched in Chicago in March. According to the ridesharing company’s blog about
thirty percent of the riders in the city and the rental services crossed one
million miles within three to four months. And the company expanded the rental
service in other cities like Washington D C and Boston and later in Baltimore.
Earlier more than one hundred and sixty thousand drivers
from Chicago, Baltimore, Washington D C and Boston applied in the ridesharing
service but were not qualified because of the standard of the vehicle. However,
now many drivers are able to ride for the company by renting cars through the
rental program, while the drivers those who already have a qualified car an use
the rental service to save some mileage on their personal vehicle.
Though, the cost of the rental vehicle depends on the size
and type of the vehicle, the total rate decreases as the number of riders
increase. Therefore, a driver in Baltimore can use the rental program and rent
a Chevrolet Malibu for forty nine dollars per week if they ride for forty rides
in a week and the drivers can rent the car for free if they take sixty five and
more rides. However, have to pay an additional rental charge of 0.25 dollars
per mile if they drive less than forty rides. And the rental services are
weekly so the drivers can return the cars at the pro-rated cost. The
ridesharing company reported 12.3 million dollars economic impact in the city
last year.
Baltimoreans ride in
royal cars
After launching the rental service in the city, the
ridesharing company is fully into the city and launched its new luxury service
in the city.
The ridesharing company already announced that they will
expand their service in many other cities in the country and this new service
is part of its plans to broaden the service. The company launched the Lyft
Premier Service that allows the riders to hail in luxury cars like sedans and
SUVs. Apart from Baltimore, the company will launch its high end service in other
cities like San Francisco, Dallas, Los Angeles and Las Vegas.
However, Washington D C was the first city in which Lyft
offered the Premier services. When compared to the cost of the regular Lyft
ride to that of the high end service, it is about one dollar for a mile and as
it is 0.23 dollars more for every minute and the cancellation cost is ten
dollars. The riders who wish to take a ride in the Lyft Premier can look up for
the rates in the official website of the ridesharing company. The company aims to
offer the riders to take a one- off trip to the concerts or restaurants in
style and experience the posh ride in vehicles like BMW, Audi and Mercedes. The
company came to the conclusion to start with the new service is was after a
survey taken by the ridesharing company in which it showed that about sixty
percent of the riders hailing in Lyft wanted to go on a fancy ride in a high
end cars.
These programs initiated by the ridesharing company are to
sustain its market in the United States while competing with the leading
multinational transportation company. Uber offers its passengers the SUV rides
via the XL option.
Ride hailing rival in
the industry
Being the competitor and also the leading company I the
transportation industry, Lyft looks over Uber and makes sure that the company
counteracts with the possible difficulties in operating the service. Because
most of the traditional Uber passengers complained that the waiting time while
using the ride services like UberBlack and UberSELECT is more than the UberX
and UberPool service.
Normally when the high end riders are costly, the number of
passengers using the service is lesser when compared to the other services also
it becomes difficult for the company to hail the luxury vehicles on the
outskirts.
Most of the initiative plans by both the ridesharing
companies is swapped one over the other for years. Uber started many different
projects like the food delivery service UberEATS and reward programs like ad
free Pandora, Upfront fares and Capital One. But most of the services in the
ridesharing industry was launched by Lyft, like the integration of the tipping
system along with the ride fare, offering same day payment for the drivers,
riders can book the ride on behalf of the third party and schedule the rides.
These services were later followed by most of the ridesharing companies in the
market including the ridesharing giant.
The new service by the ridesharing company in Baltimore and
other cities are expected to get more response from the passengers of all
standards and also the company targets the corporate companies.
Author Bio :- Anand Rajendran is the Co-founder & CEO of
Casperon. He is a a content marketing and social media marketing Specialist. He
covers many things like ecommerce, marketing, design, development, strategy,
plus emerging trends, including omnichannel and cloud replatforming. GetmeTaxiScript is
a Software development Company Owned by Casperon Technologies which has
launched a Taxi Dispatch Software called Cabily.
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